Search Engine Copywriting
Good web content writing can make all the difference. Why attract visitors to a site if levels of information and sales pitch are below par? Writing website content with quality text that takes appropriate keywords and phrases into account is at the heart of good website optimisation.
Editing and Proofreading
CPS provides a variety of services - everything from copy editing to document conversion to production editing. Editorial support gives your writers a chance to work with professional editors, who streamline and improve writing and organisation. Perhaps you need someone to check your documents for consistency and accuracy before publication. CPS provides freelance proofreading in most subject areas. We manipulate and modify existing text, including headings, to make it search engine friendly.
Travel Writing and Copywriting
CPS is a respected name in travel writing and publishing. Clients include AA Publsihing (UK), Fodor's Travel Publications (US) and top Asian and Australian publishers. We specialise in travel writing for print and web products, including brochures, websites, travel guides, magazines, periodical publications and advertising flyers.
Email Newsletters
Finding a new customer is many times more expensive than retaining an existing one. A message is distributed to a market that has expressed an interest in your product, thus generating higher response and conversion rates than traditional direct marketing strategies. We can write a newsletter from information supplied or edit your text to include relevant keywords.
Email newsletters target past clients to strengthen customer relationships, enhance brand awareness and build loyalty. An opt-in email campaign will attract traffic to your web site as it announces special and late holiday deals; publicises new facilities and upgrades; surveys customer needs; and delivers your latest brochure in PDF format. And email newsletters are one of the most cost-effective methods of online marketing, giving a high return on your investment.
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